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PHILOSOPHY


GritMoves is a men's technical and active lifestyle brand that promotes courage, sustainability and free movement. Our story is rooted in the life of cyclists, commuters and athletes dealing with wet weather and changing temperatures during their day and on-the-go.

Water and wind repellence, breathability, heat venting, access to pockets, cross-season versatility and style are all important. We seek better fit and function and find ourselves mixing our cycle gear into daily wardrobe.  We believe one should not have to sacrifice style for performance and preparedness.

With this inspiration, we created a technical fashion brand to share these principles of fit, form and function. We develop smart designs using a mix of natural eco-friendly textiles and performance treatments with sturdy hardware that keep you prepared, looking stylish and feeling comfortable aka "gezellig".   

Environmental sustainability, wellness and social responsibility are core to our culture; a filter to everything we do including that fun ride to work.  

At GritMoves we'll keep you prepared and stylish. 

Make your next move a GritMove.

 

Adam Hoey - Founder GritMoves